Climate Event ROI Estimator
Decide whether it’s worth sponsoring an event, and which tier makes sense.
Inputs
Estimate CPL, CAC, ROI, and the right sponsorship tier.
Results
ROI shown for revenue and gross profit (more realistic).
We estimate outcomes using a simple funnel: Audience → Leads (lead capture rate) → Customers (lead-to-customer rate). We added a 10% buffer to reduce surprise costs. ROI is shown in two ways: revenue ROI and gross profit ROI (revenue × gross margin). Use this to compare sponsorship tiers and set a target CPL before you sign.
Note: ads may not show on localhost or if an ad blocker is active.
Practical notes (how to improve ROI)
• Pre-book meetings before the event (conversion jumps).
• Offer a clear booth CTA (scan QR → free audit/report/demo).
• Follow up within 24–48 hours (biggest driver of lead-to-customer).
FAQ
Common questions about sponsorship ROI, CPL, CAC, and assumptions.
What is the Climate Event ROI Estimator?
It’s a quick calculator that estimates event sponsorship ROI using a simple funnel: attendees → leads → customers. It outputs estimated leads, customers, cost per lead (CPL), cost per customer (CAC-ish), and ROI based on revenue and gross profit.
How does the tool estimate leads and customers?
Leads are estimated as audience size Ă— lead capture rate. Customers are estimated as leads Ă— lead-to-customer conversion rate.
What does CPL mean?
CPL (cost per lead) is your total event cost divided by the estimated number of leads captured. It helps compare events and sponsorship tiers on a consistent metric.
What does “CAC-ish” mean on this page?
CAC-ish is a simplified cost per customer calculated as total cost ÷ estimated customers. It’s a directional benchmark and doesn’t include long-term sales cycles, retention, or multi-touch attribution.
Why does the tool show both Revenue ROI and Profit ROI?
Revenue ROI is based on estimated revenue relative to event cost. Profit ROI multiplies revenue by your gross margin, which is often a more realistic view of economic return.
What should I put for average deal value?
Use the average revenue you expect from one customer acquired from the event (e.g., first-year contract value for B2B, or average order value for B2C). If you have repeat revenue, you can use a conservative first-year estimate.
What’s a reasonable lead capture rate at conferences?
It varies by booth traffic, offer quality, and audience fit. Many teams use a rough range like 1–10% as a starting point, then adjust after reviewing past event performance.
Is this a replacement for detailed attribution or pipeline tracking?
No. This is a fast, directional estimator for decision-making before you commit. After the event, you should validate results against pipeline, close rates, and time-to-close.
Can I share my event scenario with my team?
Yes. The tool generates a shareable link that keeps your inputs so teammates can review the exact assumptions and results.